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from caSablancato the deSertLike Morocco’s culture and biodiversity, the Alliance is also marked by extreme variety, with a very diverse group of chefs and restaurants participating in the project. Rick’s Café in Casablanca is a homage to the bar in the classic mov- ie, the chef from the Restaurant du Sud cooks in the desert and the Ecolodge Atlas Kasbah promotes Berber culture in the homeland of argan oil.Hassan is the owner of Casa Hassan in the city of Chefchaouen, the Moroc- can capital of the Mediterranean diet, recognized in UNESCO’s Intangible Cultural Heritage listing. “It’s important to support local family farming and to value the knowledge of farmers,” he says, “only by keeping traditions alive can they continue to support them- selves with their work.”Hassan has always sought to promote forgotten products that represent the9911