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not hard to imagine. South Korea’s economy has been on the up over the past decades, with industry de- veloping at a dizzying pace. Back in the early 1970s, 50% of the population worked in agriculture, but since 2010 this has fallen to just 7%. Many former small-scale farmers, unable to make enough money to live on, have gradu- ally moved to the cities. Those who have remained in the countryside do not have an easy time, forced to fight against an industrialized agriculture more interested in profit than valuing local products.The hope, however, is that the now growing mistrust of globalized prod- ucts and a corresponding interest in local foods will lead to the reversing of the trend. Citizens living in urban ar- eas are the ones who can contribute to the revival of agriculture, rediscov- ering its value and supporting it with their buying power.113Find out moreAsiO Gusto is effectively an Asian version of Slow Food’s Salone del Gusto (held every two years in Italy). In many ways, it has already exceeded its parent model: Thefirst edition of AsiO Gusto welcomed 500,000 visitors, delegates and small-scale producers (representing 40 countries), and 350 Ark of Taste products. And this was just the beginning... en.asiogusto.org